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SEOButler Blog

Value Added Ep.03 – Keeping Clients Happy vs. Getting Results vs. Being Profitable

13 May 2020

 How many times have you heard it said that all clients care about are results? While that may be true, how you measure success can easily differ from the way your clients do. It’s crucial to ensure that your goals and the goals of your client are aligned. Return on investment (ROI) may seem…


Estimated Read Time: 3 Min

Google Optimize Guide
A/B Testing for Copywriters: Setting up Google Optimize

7 May 2020

 In this guide, I’ll be showing you how to set up Google Optimize — Google’s free A/B testing tool — to split-test website copy, content, and elements like CTAs — basically, anything on-page. (Not sure what on-page elements to test? Check out our CRO Video Audit.) Why A/B testing copy is vital to the…


Estimated Read Time: 8 Min

Get Creative On-Page SEO
How to get Creative with On-Page SEO

5 May 2020

So, you’ve worked hard to build your website’s authority — how do you create the valuable content your users will see once they land on your site? A while ago, many SEOs may have considered on-page SEO to be firmly secondary to off-page SEO. The truth is that on-page SEO features a variety of crucial…


Estimated Read Time: -5 Min

White Label vs Partnerships FI
Value Added Ep.02: White Label vs. Partnerships

1 May 2020

   “White labeling” is a common practice in digital marketing as well as many other industries. Essentially, white labeling is when you purchase a product or service from a third-party supplier and resell it to your customers as if you produced it yourself. For example — an SEO agency purchases content from SEOButler for…


Estimated Read Time: 5 Min

Guest Blogging on Steroids — What Even the Best Guides Forget to Mention

29 Apr 2020

For years now, horse riding has been one of my greatest passions, especially the dressage discipline. In this sport, my horse is my partner. It’s a team game in which all my failures and successes are heavily dependent on my horse. Guest blogging is similar in a way. It’s just that there are three players…


Estimated Read Time: 15 Min